LayoutĪs a rule of thumb, keep your layout simple, clean, and designed in a way that draws attention to the most important parts.Īlso, the number of menu options or the elements in a drop-down menu should be determined based on your audience preferences. For example, blue is the colour most associated with trust and black with quality. You can then select colours that evoke certain emotions or thoughts in people. Similarly, depending on what brand associations you want to form, you can select your brand colours. And, if you want consumers to think that your brand produces high-quality products, then the colour black can help you form that image. However, if you’re starting from scratch, then you can use this study to understand colour associations.įor example, if you want to associate your brand with trust, then you should use the colour blue. If you already have some brand colours that align with your logo and other brand identity elements, then you should use those on your website as well. Here are some of the web design elements that you should select carefully and then use consistently. It maintains this consistency because these two distinctive colours represent the brand and people associate these with the company. Red and white are the colours of the company’s logo, packaging of their traditional coke bottles, and a lot of other brand elements. See how the brand has used the company’s distinctive red colour on a white background. Look at the screenshot of Coca Cola’s homepage, for example. Therefore, you need to select those elements carefully and keep them consistent across your website. Your website design elements, like colours, fonts, images, etc. It is usually one of the first things people look at to get to know a brand and therefore helps form the first impression. Your website is a reflection of your brand and everything that it stands for. In this post, we will discuss why good website design is important from your audience’s perspective. There are a lot of other benefits of a good website design for both your business and your audience. Your website should be designed keeping in mind your audience and should ensure that it provides good user experience.
So, you can’t afford any website fails that might cause your prospects to bounce off your website. Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions.
Your website is one of the most important aspects of your brand’s online presence and it's important that you design it right. Your website should be designed keeping in mind your audience and should ensure that it improves user experience.